Be’ati is an environmental education program, in collaboration with KHDA, designed for school children, and aimed at increasing awareness about waste, waste-management, sustainability and recycling, combined with efforts to preserve our planet, protect the environment and how all these initiatives positively impact the quality of life in present and future.


A mascot named Khadour was created in order to create a sense of familiarity and associations for those concepts in the minds of those children.
Through Be’ati and other community initiatives, the Imdaad Group reinforces its commitment to environmental stewardship and education. HomePro supports these efforts by promoting sustainable home-maintenance practices such as energy-efficient AC servicing, responsible waste handling and water conservation, helping UAE households reduce their environmental footprint.




